SHARE THE LOVE

To create this ad, a photo of a ring box was used and layered with a red gradient map. Red was chosen because its the color of love as well as the Coca-Cola brand. The metaphorical presentation of a “ring” in the form of a Coca-Cola encourages the viewer to “say yes” to happiness. The Coca-Cola brand radiates positivity in their marketing advertisements. My advertisement represents their product in an extremely and almost over the top positive way.